Discover a Different Way to Think About Marketing, See the Need for It, and Understand What Marketing Can Really Do

Most people don’t really know what marketing is.

They think it’s advertising, but it’s not. Advertising is a part of marketing, but marketing is more than advertising.

That’s why people have such a difficult time trying to market effectively.
How can you do something effectively, if you don’t know what it really is?

Discover a Different Way to Think About Marketing, Understand Why You and Your Customers Need It, and What It Can and Can’t Do for You

I am getting ready to teach my first online version of my marketing class.

It will contain the principles, concepts, methods, and perspectives that I’ve taught to young business people in my UC Berkeley Class for the last two years.

The Information That Lead Me to Come Up with “Direct Response Content Marketing”

The information that I will teach in this class is the information that led me to come up with direct response content marketing.

But before I can open up the inaugural session of this class and allow people to sign-up, I need to make sure you understand some key ideas about the way that I think about marketing.

That way I know you’re all beginning at the same starting point, so I can get you all to the same finish line.

In order to do that, I am going to you to give you a chance to access two audio recordings from one of my most recent classes.

This is information that I taught to the young professionals in my class like Daphne…

Testimonial from One of My Recent Students

“I took an Intro to Marketing class with Scott Aughtmon through the UC Berkeley Extension program. Scott is a wonderful instructor with an exceptional ability to deliver information in an engaging way. He taught the core fundamentals of marketing through insightful stories that generated interesting discussions amongst the class. I took an Intro to Marketing course years earlier, but Scott introduced unique ideas that helped to reinforce these concepts in a real-world setting. I also enjoyed putting together the Marketing Plan final project for a small business owner. This allowed me to apply the knowledge I learned in the class to something that could actually provide positive impact for a real business. Scott was very responsive, and gave valuable feedback throughout the planning, refining, and delivery stages of my Marketing Plan. I highly recommend Scott as a marketing instructor and speaker!”

– Daphne Masuda, Marketing Program Manager at PayPal

The Key Ideas I’ll Teach You in My “A Different Way to Think of Marketing” Audio Recordings:

Here are some of the things you’ll learn in two recordings you’ll learn:

• An ANALOGY for marketing that will give you a new of thinking of marketing which will help you to better target the right type of prospects and help you to come up with more effective ways to reach those people (NO ONE CAN MARKET EFFECTIVELY TO “EVERYONE” OR TO THE WRONG PEOPLE.)
• A NEW DEFINITION for marketing that you can use to help you to simplify what you need to do, no matter what type of marketing you use (low-tech or high-tech).
• A WAY TO THINK ABOUT MARKETING that will help you to see how it can be used in many more ways than you’ve probably ever realized (REALIZING THIS WILL HELP YOU TO USE MARKETING MORE OFTEN AND MORE WAYS.)
• Help you to realize the ways you’ve been marketing already but probably haven’t even realized yet
• Why your business needs marketing to help your business to serve more people and make more revenue (UNDERSTANDING THIS WILL HELP YOU TO SEE WHY YOU MUST BECOME GOOD AT MARKETING, IF YOU WANT YOUR BUSINESS TO SUCCEED.)
• Why your prospects NEED you to market to them (HOW EFFECTIVE AND HONEST MARKETING ACTUALLY BENEFITS THEM.)
• A way to think about marketing so that you don’t have to feel sleazy using it (MANY PEOPLE DON’T WANT TO USE MARKETING BECAUSE THEY INCORRECTLY THINK IT IS MANIPULATION.)
• What marketing is really capable of doing and what it’s not – and the greatest error most marketers make (THIS WILL HELP YOU TO BE LESS FRUSTRATED WITH YOUR MARKETING AND MORE SATISFIED WITH THE RESULTS OF YOUR MARKETING.)

Help You Begin to Tap into the Potential of Direct Response Content Marketing

What I will be teaching will provide you with the first level of foundational concepts that you need to understand to use direct response content marketing.

Just to be clear about what these two recordings won’t have:

• They will NOT directly teach you direct response content marketing methods.
• In fact, I will NOT really talk about direct response content marketing.

What these two recording will have:

• They give you a new paradigm so you can see marketing in a new way.
• They will help you to understand the fundamentals of what marketing is, why you need it, and what it can accomplish.
• And understanding these fundamentals will enable you to take the first step in realizing the need for direct response content marketing and begin to be able to harness its full potential.

The Two Audio Recordings

My “A Different Way to Think of Marketing ” audio recordings aren’t long. They are just two excerpts taken from the first class that I teach in my marketing course.

Here’s how the content I teach and the times breakdown in these two recordings:

• Recording #1: How I Came Up with Unique Definition of Marketing | What It Is |Why You and Your Prospects BOTH Need Marketing (26:26 mins)
• Recording #2: What Marketing Is Capable of and the Greatest Error Most Marketers Make | Four Things That Will Enable You to Finally Accomplish All That’s Possible with Marketing (19:23 mins.)

Cost of These Two Audio Recordings

The students who have taken my 10-week marketing course at UC Berkeley Extension in Belmont, CA have paid $885.

When I offer my scaled-down online version of the course, I will be offering it for significantly cheaper. (And I will be giving some additional discounts.)

But I am not taking any applications for this online class yet.

I am only offering these two, shorts audio recordings excerpts from my live class for now.

And, as I said, I am offering these two recordings for these two reasons:

1. To make sure that anyone who applies to be a part of my future class understands these key concepts that everything else I will teach you are built upon
2. To give you a small taste of the kind of information that I am going to teach in my online course so you can see if it’d be a good fit for you or not.

So since these recordings are just meant to get you started in understanding key concepts of marketing that I teach, and they’re just meant to give you a small taste of what I will teach in my full online class, I decided to charge you just a minimal fee to access them.

That’s why the price for my “A Different Way to Think of Marketing” recordings is just $27.

If you’re interested in listening to them and learning the unique information that they contain, then click on the “Buy Now” button below and you can pay using PayPal.

P.S. If you want to grasp fundamental concepts that will help you to market effectively (using digital or offline marketing) — without making the mistake that most marketers and companies make — then these audio recordings will be a big help to you.