Category: Email Marketing

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This is the Best Time to Make a Backend Offer

This is the Best Time to Make a Backend Offer
This is the Best Time to Make a Backend Offer

Today, I want to continue my series of articles on The 9th Marketing Fundamental You Need to Succeed in 2022.

I want to do that by showing you when the best time is to make your first backend offer to your new customer.

I’ll also reveal the best time to send your second backend offer and how often you should consider sending backend offers.

In the process, I’ll also show you three common mistakes businesses and companies make when it comes to backend offers.

But before I do that, I need to tell you a quick story about what happened when I took my sons to a bowling alley while on vacation visiting family recently.

Why do I need to start with this story?
Because it reveals some powerful lessons about backend marketing and backend offers.

I’ll explain more in a minute. First, let me tell you what happened…

The Unexpected Backend Marketing Lesson I Learned on Vacation

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After Christmas, my family and I flew out to Colorado to be with extended family and celebrate New Year’s together.

Before we flew back home, we took all of the kids to go to a local, high-end, bowling alley/arcade.

I didn’t know it at the time but I was about to see some great backend marketing in action.

You see, after the kids were done bowling, a message popped up on the screen offering us tokens if we texted the bowling alley at a certain number.

The best part of the offer? We could text them right away and use the tokens before we left.

After we texted them, all we had to do was go up to the counter and show them the automated text message we received, then delete it in front of them (so we couldn’t use it again).

We did that and received our free tokens.

Besides the fact that I was impressed that they had just used the 2nd marketing fundamental you need to succeed, I wasn’t thinking about marketing.

That was until the next day when I received my first text from the bowling alley…

FIRST TEXT

Thanks for your recent visit to (name of business)! We are grateful for the pleasure of serving you. 

We would appreciate it if you would take a minute and give us some feedback on your recent visit. (They had a link here).

The fun doesn’t need to end.  Come back and visit within the next 14 days and receive up to 40% off your purchase. Get offer>>   (They had a link here).

TextSTOPtoEnd

SECOND TEXT

But that wasn’t all. Three days later, I received this short but effective text message…

Join your friends at (name of business) to enjoy live music tonight at 8:00pm! Reserve> (They had a link here.)

Show this text and get $5 off a $25 purchase. 1/7 only

Stop2End 

(IMPORTANT: I changed the wording slightly in both of the above texts.)

I was REALLY impressed with the backend marketing that this business used.
I’ve since received another text from them that I’ll mention a little later.

But I just want to focus on those two texts because you can learn several important lessons about backend offers from them.

A Quick Review for Those Who Missed My Last Two Articles

In my first article, I revealed that the 9th marketing fundamental you need to succeed this year is backend marketing. In other words, the marketing that you make to your existing customers.

In my second article on the 9th marketing fundamental, I showed you Why You Need Backend Marketing to Stay in Business.

If you haven’t read these articles yet, I’d encourage you to scroll back up and read them as soon as you’re done with this one.

Now let’s get back to the lessons you can learn from this high-end bowling alley/arcade…

SIDEBAR: What is a Backend Offer (or Back End Offer)?

For those of you who don’t know, a backend offer is an offer you make to an existing customer.

The First Mistake Businesses Make With Their Backend Marketing

Believe it or not, one of the biggest mistakes businesses make with their backend marketing is waiting too long to make their first backend offer.

They mistakenly think that making a backend offer too soon will make their customers upset. And that thinking makes them afraid to pull the trigger and make a backend offer.

This causes them to wait days or even weeks to make an offer and so they miss out on the opportunity to build momentum off of their customer’s purchase.

The Best Time to Make a Backend Offer

When is the best time to make a backend offer? The bowling alley sent me a text the day after I was there. That means that within 24 hours of being there, I received the first text to come back again.

That’s pretty good. Many businesses and companies are too afraid to make a backend offer that soon. So I give the bowling alley a lot of credit for sending that first text.

But do you know what would’ve been even better than sending me an offer the next day? It would’ve been better to send it to me right after I sent them the text.

You see, the best time to send a backend offer is right after a customer purchases from you.

Why Should You Make a Backend Offer Right Away?

There are several reasons why you should make a backend offer right after your customer purchases from you, but here are two important ones:

  1. If you sell a great product or service (and you should), the moment right after a customer purchases from you is when they’re the happiest about their experience and therefore most likely to buy.
  2. This is when your customer first realizes their need for other products or services. You know what I mean. We’ve all purchased something and then immediately realized we also need something else. (I’ll talk more about this when I share the types of backend offers you can make in my next in my next article.)

The Second Mistake: When You Should Make Your Second Backend Offer

After waiting too long to make the first backend offer, the second backend marketing mistake that businesses make is waiting too long to make the second backend offer.

Let’s look again at the example from the bowling alley.

They sent me the first text/first offer the next day. Then they sent me a second text with a second offer three days later.

Did they risk getting me upset by sending me a text three days later?
Some might say so. But I don’t agree. I think it was a really smart move.

Here are five reasons why I think it was a smart move to offer a second backend offer within 72 hours of making the first backend offer:

  1. I might not have read the first text.
  2. I might not have had the time, money, or interest to respond to the first offer, but I might now.
  3. Offering another offer helps to weed out any people who will be too bothered by receiving offers.
  4. It’s a different offer. Different offers appeal to different people.
  5. It’s still really soon after I first purchased, so I’m probably still happy and more likely to buy again.

I’d encourage you to test making your second backend offer within 72 hours of making your first offer.

You might find out that you bother some people and you’ll get some unsubscribes.

But you also might find that you make a bunch of additional sales and the customers that you keep are better quality.

That seems worth the risk of testing this out, doesn’t it?

The Third Mistake: How Often You Should Make Backend Offers

When it comes to backend marketing, the third common mistake that businesses and companies make is not making enough backend offers.

They don’t make enough backend offers because they’re again afraid to upset their customers.

Now you don’t want to be annoying and keep hitting your customers over the head with offer after offer.

But that doesn’t mean that you need to go to the opposite extreme and hardly ever make any backend offers to your customers either. Instead, try to find a happy medium.

I told you that the bowling alley sent me another text besides the two I mentioned above. What was it? It was another a MLK Day offer that was sent 10 days after the second email.

How do you find a happy medium between hardly ever making backend offers and annoying your customers with too many backend offers?

Again, the only way you can really find out is through testing.

4 Takeaways

I hope this article has got you to think about your backend marketing and how you should set up your sales funnel with backend offers.

Before you leave, let me leave you with these four takeaways you can begin testing:

  1. Make sure to send your first backend offer right away – no later than 24 hours from the purchase.
  2. Test making your second backend offer 72 hours after your first one.
  3. Test making your third backend offer 10 days after that.
  4. Test how regularly you should continue making backend offers so that you don’t leave too much money on the table or don’t annoy too many customers.

Stay tuned for my next article on the 9th marketing fundamental.
I’ll reveal the types of backend offers that any business or company can and should make.

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3 Unique Reasons You Need to Follow-Up with Prospects Who Aren’t Ready to Buy Today

FINAL 1 1
FINAL 1 1

One of the reasons your prospects might not be ready, willing, or able to purchase from you today is because they’re dealing with a problem.

It doesn’t matter what the problem actually is. It’s too distracting, annoying, or painful for them to think of anything else. It’s too much of a pain to think about making any decisions. So, instead, they delay purchasing from you today.

That’s why follow-up is so important.

Let me tell you a quick story about a big problem that a farmer had and to reveal to you more of what I mean…

The Old Farmer and the Large Rock

An old farmer had a large rock in the middle of his field.

Instead of getting rid of it, he plowed around that large rock for years.

He did this because he’d broken several plowshares and a cultivator on it.

After breaking another plowshare one fall, and remembering all the trouble the rock had caused him through the years, he finally determined to do something about it.

He was determined to pull it up and get it out of his field, so one day he grabbed a crowbar.

When he put his crowbar under the rock, he was surprised to discover that it was only about six inches thick and that he could break it up easily.

As he was carting it away he had to smile, remembering all the trouble that the rock had caused him and how easy it would have been to get rid of it sooner.

Most of us do the same thing with our problems.

Instead of really dealing with them, we try to ignore them. We try to work around them.

As I mentioned yesterday, we do anything we can to procrastinate instead of dealing with them. But what does this story have to do with the importance of following up with your prospects?

I told you that story because your prospect has at least one problem that they’ve been dealing with for a long time, just like this farmer.

They haven’t dealt with the problem. They’ve instead tried to ignore it or work around it. And that leads to the whole reason you need to follow-up.

I know that might sound crazy. If they have a big problem and can’t think about buying right now, why should anyone follow-up?

Let me give you three very important reasons.

Three Reasons You Need to Follow-Up with Prospects Who Aren’t Ready to Buy Today

If your prospect has a big problem and can’t think about buying right now, here are three reasons why you need to follow-up:

1. You want to be there when they finally deal with it.

When they finally realize it wasn’t as big of a deal as they thought and they finally deal with it, they will finally be ready to make the decision about purchasing what you offer from someone.

You want to be the someone who is still there when they’re ready.

2. You can help them to overcome their problem faster.

You can be the one to show them that the big rock in their life really isn’t that big. Not only will that help them be free of it much sooner, but you’ll also stand out from the competition because you relieved their pain.

(You’ll also feel good about being able to help them.)

Before I get to the third reason you need to follow-up with prospects who are dealing with a big problem, I need to talk to you about how we all see problems.

Our Problem With Problems

Actually dealing with our problems is only one of our problems with problems. (Try saying that 5 times fast!)

How well you can solve problems in your business or your life all depends on how you view your problems.

Many years ago, I came across a powerful perspective on problems while reading leadership expert John Maxwell’s blog.

He revealed this interesting perspective on how to view problems. He said…

“Problems always bring opportunities, and opportunities always bring problems. The two go hand in hand. If we can learn to appreciate that truth, we have a real advantage in life.“

– John Maxwell

It’s so easy to naturally see problems as negative things.

I do it. I am sure you do too. That means that your prospects do the same thing. And that leads us to the third reason you need to follow-up with them.

3. You need to show them the opportunity even in the middle of their problem.

You do this by answering these questions:

  • How can you help them to stop seeing their problem as a negative thing?
  • How can you help them see it as a positive thing?

But here’s the key.

Don’t do it just to get them to buy something. Don’t it to really help them.
When you have the mindset of following up with your prospects so you can actually help them, you will see follow-up in a whole different light.

Not only that, but your prospects will see you in a whole different light. When they do, some of them will gladly purchase from you.

Some of the ones who don’t purchase from you will tell all of their friends about your company and your product.

But whether they buy from you or not, or tell others about you or not, the best thing is you will have helped someone overcome their problem… and possibly gained a friend.

Now that you know these things, you should feel much better about following up and more confident about how to do it.

Next week, we’ll begin looking at the 4th marketing fundamental you need to succeed in 2021. Stay tuned.

Why not subscribe below so you don’t forget to check back on Monday?

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Why Your Prospects NEED You to Follow-Up with Them

WHYYOU1
WHYYOU1

If you give me a few minutes, I’m about to reveal the reason you must follow-up with your prospects, if you care about them.

This might surprise you but the reason you must follow-up with them is not for your benefit, but for theirs.

Before I explain, let me ask you a few questions:

  • How many of the things that you KNOW you should do, are you currently, actually doing?
  • How many goals have you set for yourself that you haven’t achieved yet?

I don’t know you but let me make some predictions about your answers:

  1. You probably aren’t doing all, or maybe not even many, of the things that you know you should be doing.
  2. You probably have not achieved some, maybe not even many, of the goals you’ve set for yourself.

My bonus answer to a question I didn’t ask you: How do you feel about not doing all you know you should do and not achieving some of your goals? You feel bad about it all.

How’d I do? Good? Well, thanks.
No, I’m not psychic. The reason I knew these were your answers is because they’re MY answers.

You and I have a similar problem: We procrastinate.
Why? Because we’re scared.
Of failure. Maybe even more afraid of success.

So we keep putting off things, even important things we know we should do and want to do.

And this is the important part…
Your prospects are just like you and me.

They aren’t doing everything they know they should, and they aren’t achieving all the goals they have hoped to.

That’s why they NEED you to follow-up with them.
(Of course, that’s assuming your product or service is something that can really help them.)

  • They need you to follow-up because they’ve been procrastinating like we have.
  • They need you to follow-up because they’ve been delaying the decision about buying your product or service, even though they want to purchase it.
  • They need you to follow-up because they’re afraid your company or your product/service is not what you say you are.  They’re scared you are not the answer to their problems.
  • They need you to follow-up because they might be even more afraid that your company or your product/service ARE all that you say you are. They’re scared that you do have the answer to their problems. And they’re not sure they’re really ready to go to the next level.

There are probably many other reasons why they need you to follow-up.

So, the next time you’re procrastinating and putting off creating that lead magnet, the next time you’re procrastinating and not emailing your leads – because you’re afraid of failure or success, remember you’re not alone.

I’m like you. And more importantly, those prospects you’re afraid to create that lead magnet for, or afraid to email, are like you.

And they need you to follow-up. Otherwise, they will never get unstuck.

The video below from AsapSCIENCE can help you to understand your and your prospect’s problem with procrastination. 

The Science of Procrastination – This Is WHY You Do It (VIDEO)

If you want to know more of the reasons WHY you and your prospects procrastinate – and how to stop, watch this awesome video below.

If You Liked This, Please Share

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How to Follow-Up with Prospects Without Being Annoying

HOWTOF1
HOWTOF1
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The Stone Cutter’s Secret

wall 2396055 1920

In a Reader’s Digest issue, Jacob Riis just hinted at the invisible quality I want to talk to you about today. See if you can tell what this invisible quality is from what he said…

“I look at a stone cutter hammering away at a rock a hundred times without so much as a crack showing in it. Yet at the 101st blow, it splits in two. I know it was not the one blow that did it, but all that had gone before.”

Jacob Riis in Reader’s Digest

Persistence is the invisible quality you need to possess if you want to see success with follow up, the third marketing fundamental. (Read more about the third marketing fundamental here.)

You must be persistent in following up in your efforts to gain attention, attract your prospects, and convert them into customers.

The question is: How do you follow-up with prospects without being annoying?

How to Effectively Follow-up with Your Potential Customers and Clients

When it comes to following up with the people you hope to convert to customers or clients, there are two groups you will focus on:

  1. Prospects – When I say prospects, I’m talking about anyone who isn’t on one of your email lists. They’re not an email subscriber or they haven’t signed up for any of the lead magnets you offer. They might know about your company or products. They might not. They might have consumed your articles, blog posts, podcast, or videos or not.
  2. Leads – When I say leads, I’m talking about anyone who is on one of your email lists. They have raised their hand and have shown enough interest to be willing to exchange their contact info with you.

Alright, now that that is clear, let me share with you ways that you can follow-up effectively with prospects or leads.

Follow-Up Tactics for Prospects

The key to following up with prospects is to continue to stay in front of them until they are ready to become a lead or a customer.

The most effective way to do this is through the use of content marketing. Why is content marketing so effective at multiple marketing touches with prospects?

Have you ever had a salesperson constantly contact you and ask you if you’re ready to buy? Annoying, huh?

Well, content marketing allows you to continue to be in front of prospects and have something more to say than just asking, “Wanna buy from us now!?!”

It helps you to not sound like (or feel like) that annoying salesperson.

Content marketing enables you to provide helpful information so that you’re viewed as an expert, not a pest.

Follow-Up Tactics for Leads

The key to following up with leads is to continue to provide them with content related to the lead magnet they originally signed up for.

While in the process of providing that information, you want to continue to educate them, encourage them, and explain to them why and how your solution is the one they’re looking for.

The most effective way to do this is through the use of email marketing. Why is email marketing so effective at multiple marketing touches with leads?

Have you ever met someone in a loud, crowded room (pre-COVID days) and tried to have a conversation with them? It wasn’t easy, was it?

But what if you got their contact info and texted or called them later? That’s a whole different story. Now your conversation isn’t drowned out by the distractions of a crowded and noisy room.

It’s now much easier to have a one-on-one conversation. That’s how you can build a friendship with someone whose messages and calls you look forward to.

Well, if you use email marketing effectively, it will enable you to speak one-on-one with your leads, through a channel that is much less crowded and noisy, instead of trying to communicate through the crowded space known as the internet.

Again, if you use email marketing effectively, your leads will look forward to your emails. They begin to enter into a relationship with you where they start to know, like, and trust.

When that happens, it’s only a matter of time (while you tap into the invisible quality of persistence) until they become a customer.

Two Resources to Help You Use Email Marketing to Effectively Follow-up with Leads

I don’t have the time in this article to go into all the details of what it takes to use email marketing effectively so that your leads will get your messages and even look forward to them.

But I can point you to two resources that can help you with that…

1) Case Study: How Brian Dean (From Backlinko) Built a Massive Email List (and How You Can Too)

How Brian Dean Built A Massive Email List And How You Can Too

Back in March of 2020, I wrote an article that revealed how SEO expert, Brian Dean, focuses on building an email list.

Yes, you read that right. He’s a SEO expert whose secret to success is building an email list of prospects that he can follow-up with.

You can read my case study that reveals what I discovered when I signed up for Brian’s lead magnet. You can see it here.

How to Grow Your Business with Email Marketing

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Aweber is the company I use for my email marketing. It allows me to easily create different email lists for different lead magnets. It also makes it easy for me to create automated email nurture follow-up sequences and send email broadcasts.

They’ve put together a guide called “How to Grow Your Business with Email Marketing.”

You’ll learn everything you need to know to get started with email marketing.
You’ll walk away knowing how to:

  • Create sign up forms and landing pages
  • Write and design beautiful emails
  • Build your email list in creative ways
  • Measure email performance
  • Avoid the spam folder

Plus, you’ll get access to tons of fantastic templates that help you get up and running quickly.

You can learn more about the guide and sign-up to get access to it by clicking here.

*AFFILIATE DISCLAIMER: I proudly feature affiliate links for some products that I love. It adds no extra cost to you but enables me to earn a commission if you purchase. This is just one way I can continue to provide you with valuable information on this site.

Want to Catch Up on This Series?

If you missed the previous articles, you can go to this page I’ve created for the series.

In case you’re wondering, there are currently 15 previous in this series.

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CASE STUDY: How Brian Dean (from Backlinko) Built a Massive Email List (and How You Can Too)

How Brian Dean Built A Massive Email List And How You Can Too
How Brian Dean Built A Massive Email List And How You Can Too

In a previous post called What’s the Primary Thing That SEO Expert Brian Dean Focuses On? Email, I shared something surprising thing that I discovered.

I discovered that this SEO expert’s secret to success isn’t just SEO. It’s his focus on building an email list. (If you haven’t read the post, you should now.)

Today I want to show you a short case study about the things that I’ve discovered that Brian has done to build a massive email list.

(This is only from my own observations, not from asking Brian anything.)

The First Thing You See: An Offer to Join His Email List

Image showing Brian's offer to join his email list
Brian Offer to Join His Backlinko Email

When you go to Backlinko.com, the first thing you’ll see is a picture of Brian and an invitation to sign-up for exclusive SEO tips via email.

Let’s me point out some things that I believe have helped this to work so well for him:

  • He uses a powerful headline that emphasizes the exclusive tips his email subscribers receive. This captures your attention and gives you a reason to sign-up.
  • He uses a testimonial from Kieran Flanagan, the VP Marketing at HubSpot. This uses an influencer to provide powerful proof of the value you receive as a subscriber.
  • He uses a big image of himself. This personalizes the list and gives you a visual representation of him waiting to share his tips with you.
  • He only asks for your email address in his sign-up form. This makes signing up for his list really easy.

Many people would stop there, but not Brian.

He does something to convince people who might not be convinced that signing up is really worth it.

The Second Thing You See: More Social Proof

If you saw the above offer for his list and decided to pass on it, you would scroll down and immediately see this…

Larry Kim testimonial on backlinko
Larry Kim’s Testimonial on Backlinko

And if you kept scrolling you’d see this…

Backlinko testimonial John Jantsch 1
John Jantsch’s Testimonial on Backlinko

Let’s look more closely at the additional proof that Brian provides here:

  1. He includes the logos of the top websites that have featured him and his SEO insights.
  2. He provides another testimonial from an influencer in the search marketing arena. He has a testimonial from Larry Kim, founder of MobileMonkey and Wordstream.
  3. If that wasn’t enough, he provides a third testimonial from a marketing influencer. He gives us a testimonial from the marketer and author of the book Duct Tape Marketing, John Jantsch.

I would bet this additional proof has to make anyone who passed up joining his list stop and think…

“Can all of these industry leaders and websites really be wrong about him? Maybe I SHOULD sign-up for his email list?”

But let’s see what else Brian does…

The Final Thing You See: A Lead Magnet Offer

Brian doesn’t just make an offer to join his email list and then follow it up with a ton of social proof.

He goes even one step further.

At the bottom of the page, he offers people a guide in return for their email address. (This is known as a lead magnet because it is designed to attract email leads.)

Brian Dean Backlinko Lead Generation Example 1
Backlinko’s “SEO in 2020: The Definitive Guide”

And Brian is very smart about the type of lead magnet that he offers.

He makes sure that lead magnet has two things that all great lead magnets should have:

  1. It’s closely tied to the type of content he offers his subscribers.
  2. It is information that his audience considers very valuable.

By doing this, he has ensured that he will pick up additional email subscribers, people who might not have just signed up for his email list.

Before I go on, I just want to point this out.

Do you see how important Brian believes email marketing is? His WHOLE home page is committed to getting people to sign-up by email.

He doesn’t just do it halfheartedly.
He puts in all of his effort to get the result he values the most: an email subscriber.

Do you put this much effort into getting an email subscriber?

What Happens After You Sign-up for His Email List or Ultimate Guide?

After you sign-up for his email list or SEO guide, you are taken to a page that asks for you to confirm that you want to be a subscriber.

Brian Dean Backlinko Email Confirmation
Brian Dean’s Double Opt-In Page

This is a best practice that is used by many email marketers known as a “Double Opt-In.”

What’s the purpose of using a double opt-in?

This additional request helps increase the quality of subscribers to his email list and helps him to have a high-quality relationship with his subscribers.

(Check out this article on Hubspot for more info on how to attract people to your email list: Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms.)

What happens after you confirm that you want to be a subscriber or that you want to receive the guide?

Once you click the confirmation link in the email he sends you, then you’re taken to this confirmation page.

Brian Deean Backlinko Email List Thank You Page

And if you signed up for his SEO guide, you’ll automatically be emailed an email with a link where you can download the guide...

Backlnko SEO Guide Email
Email That Brian Sends When You SIgn-Up for His SEO Guide

(IMPORTANT: Notice that it’s only AFTER you’ve become an email subscriber that he tries to get you to follow him on Twitter.)

Two Key Reasons These Methods Work so Well for Brian

In just a minute, I’ll share some tips on how you can begin applying these lessons so that you can begin growing your own email list.

Before I do that, I want you to understand something important.

The methods that Brian uses are methods that anyone can (and should) use.

But you need to realize that these methods work especially well for Brian for two key reasons:

1. The first reason is because he has proven in video after video that what he teaches is unique and powerful.

You must do the same thing if you want to grow a massive email list.

Your content doesn’t have to be video content. It can be audio or just text.
But the key thing is that it must be interesting, different, and powerful content.

(Contact me if you’d like to learn more about how I can teach you to create content like this.)

2. The second reason is because he has become so well-known and has endorsements from top people in the industry.

You don’t have to have endorsements from industry leaders and publications when you start, but you can and should begin to capture any/all endorsements and testimonials that you can.

It’s ok if the endorsements aren’t from anyone well-known.
Any social proof is better than none.

(You can learn more about social proof in this post on Buffer called The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results.)

The point is to not just collect endorsements and testimonials.
The key is to use them effectively like Brian does! (Did you notice how he used them in the above SEO guide email?)

If you’d like to see how I use social proof, you can see it on the home page of this site. Just click here and scroll down to “What Others Have Said About Scott…”

5 Simple Tips to Begin Growing Your Email List

Now that you’ve seen how Brian has built his list, let me give you some tips to get you started building your own email list.

  1. Ask for people to subscriber to your list.
    Do it in the most powerful and creative way you can.
    By the way, if you like this post and want to see future posts, sign-up here.
    (*You’ll also occasionally receive other valuable content.)
  2. But don’t just ask once.
    Ask repeatedly and in different ways.
  3. And go beyond asking.
    Give them proof of why giving you their email address is a smart thing to do.
  4. Don’t just ask for people to subscribe to your list.
    Give them something in exchange for their email address.
    (Remember what a lead magnet is?)
    Check out the free membership I offer to people in exchange for their email by clicking here.
  5. And finally, you should use a powerful email marketing tool so that you can automate the whole process of signing up for your list.
    What’s a good service? Well, Brian Dean and I both use a powerful and inexpensive service called Aweber.

    *YOU CAN SIGN-UP FOR A FREE TRIAL OF AWEBER BY CLICKING HERE OR BY SIGNING UP BELOW.

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*AFFILIATE DISCLAIMER: I proudly feature affiliate links for some products that I love. It adds no extra cost to you, but enables me to earn a commission if you purchase. This is just one way I can continue to provide you with valuable information on this site.

P.S. After writing this post, I clicked over to Brian’s blog and guess what I found? You guessed it. Another effort to gather email addresses at the top of his blog. See for yourself…

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