There will be two types of content marketers in 2024:

1. Those who create content that will capture prospects’ attention, hold their attention, and inspire them to take action.
   
   These content marketers will experience success. They will build an audience, build a large and responsive email list, and they will produce many sales for themselves and the companies they work for.
   
   
   
2. Those who create content that will fall flat, be ignored, and end up in the online content wasteland.
   
   These content marketers will experience failure and frustration. They will waste hours and hours creating content that no one consumes, no one cares about, and has no impact on their wallet or their company’s bottom line.

Which type of content marketer do you want to be?

If you don’t discover a way to create content that can present even common topics in unique and interesting ways, then you will probably end up in the second category.

But if you can discover a new way to create content – one that allows you to create content that stands out from all of the other generic content that’s out there, and one that produces content your prospects want to read, can’t stop reading, and regularly respond to, then you’ve taken a major step towards being in the first category.

Well, I have good news.

You’re not as far away as you might think from becoming a content marketer in that first category in 2024.

In fact, I have a unique and easy way that you can use to begin to create 1st-category-type-content.

But first, you might be wondering…

Who Am I?

My name is Scott Aughtmon.

• I’ve been using content marketing since way before the term was invented.
• I’ve written for top websites like ContentMarketingInstitute.com, MarketingInsiderGroup.com, Problogger.com, and others.
• I’ve discovered the oldest example of content marketing that’s known to exist.
• I taught marketing at UC Berkeley Extension in Belmont, CA.
• I’ve taught a group of successful B2B content marketers in Silicon Valley how to use the method I’m going to teach you.
• I’m the author of the book 51 Content Marketing Hacks: Extraordinary Lessons on Creating Content That Will Help You Sell More and Gain More Customers which was nominated for Smallbiztrends.com’s 2016 “Small Business Book Awards.”

Testimonials About My Book

Want a FREE Copy of My Book?

If you keep reading, I’m going to tell you how you can get a free PDF copy of my book.

But before I tell you about my webinar recording you can get access to, and before I tell you how you can get a free copy of my book, I want you to pay close attention.

Because I want to teach you a valuable concept borrowed from memory athletes – people who compete in memory competitions.

It’s a method that you can use to create more memorable content.

At the end of this post, I will also offer you the chance to purchase access to a recording that will teach you ways that you can apply this method in the content you create.

It will give you the advantage over other content marketers and allow you to move towards that first category of content marketers in 2024.

And if you keep reading, you’ll learn below how you can listen to the first 12 minutes of my training also for FREE.

But first, are you ready to learn the valuable concept we can borrow from memory athletes?

MOONWALKING WITH EINSTEIN

I once read a really interesting book called, “Moonwalking with Einstein: The Art and Science of Remembering Everything”.

That’s a weird title, huh?

Are you wondering what it’s about and what it can teach you about content marketing?

 Check out this description of the book from the publisher:

“Moonwalking with Einstein recounts Joshua Foer’s yearlong quest to improve his memory under the tutelage of top ‘mental athletes.’

“He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist’s trade to transform our understanding of human memory.

“From the United States Memory Championship to deep within the author’s own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.”

It was a really interesting book because I ended up learning a lot about memory all while being caught up in the story of whether Joshua would win the U.S. Memory Championships or not.

Today I just want to share one interesting fact from the book.

It’s a fact that will reveal to you why you can’t possibly survive as a content marketer (or a business trying to create content to attract prospects) if all you create is generic content.

THE MEMORY TECHNIQUE THAT CAN IMPROVE YOUR CONTENT MARKETING

Here’s the fact that Joshua shares in his book.

“The principle underlying all memory techniques is that our brains don’t remember all types of information equally well.” 

He goes on to say that our brains are good at remembering visual imagery, but not so good at remembering words or numbers.

He goes on to say…

“The point of memory techniques is… to take the kinds of memories our brains aren’t good at holding on to and transform them into the kinds of memories our brains were built for.”

Did you catch that? Don’t miss it.

Read it again if you have to.

Why? Because it’s the key to getting your content marketing noticed and consumed instead of being ignored by the reticular activating system in your prospect’s or customer’s brain.

Joshua says one last thing I want you to hear. He says…

“The general idea with most memory techniques is to change whatever boring thing is being inputted into your memory into something that is so colorful, so exciting, and so different from anything you’ve seen before that you can’t possibly forget it.”

You might not realize it, but you have just read the problem and the solution we all face today.

It’s the only solution in a world with the ever-growing problem of information overload.

THE 3 BASIC REVELATIONS FROM THIS MEMORY TECHNIQUE YOU MUST UNDERSTAND

Let me repeat the basics to make sure you didn’t miss them:

1. Our brain doesn’t remember all types of info equally well.

2. It remembers visual things, but not words and numbers so well.

3. You must change boring input into something “so colorful, so exciting, and so different from anything you’ve seen before that you can’t possibly forget it.”

WHAT THIS MEANS TO YOU AS A CONTENT MARKETER

Here is what I want you to understand: the method memory athletes use (converting boring content into colorful content) is the same method YOU must use when creating content marketing.

You have to learn how to take the information you want to communicate and make it colorful, interesting, and memorable.

That’s what I want to teach you to do.

I’ll teach you how to do that by teaching you what I call the “31 Types Of Content We All Crave.“

A CHEF WITH ONLY TWO INGREDIENTS?

Can you imagine a top chef trying to create an appealing dish with only one or two ingredients? 

They might be able to pull something off, but it would not be as desirable as one in which they could use a variety of ingredients.

If you want to have any hope of getting through to your audience, then you must expand what you offer on your “content menu.”

The only way to do that is by learning the secret of using the “31 Types Of Content We Crave.”

Once you understand the types of content that people crave you will be able to use them to spice up your writing and create content that people will happily consume.

WHAT MY “31 TYPES OF CONTENT WE CRAVE” WEBINAR COVERED

In this webinar, I revealed:

• The main barrier that is keeping your audience from ever getting your message (a Neurological reason your content is ignored)
• How to break through that barrier
• The 31 types of content that everyone craves
• 3 famous people who have used the methods I teach you and have become successful from it
• How to use these 31 types of content to spice up your content, so you can create content that is engaging, memorable, and influential
• The exact process I use to create engaging content (I take you step-by-step through my process)

All that to say…

I reveal to you little-known methods influential content creators use to craft content that’s powerful, effective, and successful.

WANT TO TAKE A SNEAK PEEK AT MY TRAINING?
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What B2B Content Marketers Said About This Training When I Taught It to Them

“Scott is a fantastic speaker. His presentations grab your attention from the very start, then keep you on the edge of your seat for the entire duration. Scott had an audience of B2B content marketers hanging on his every word. Scott’s presentation sparked so many ideas that the subsequent Q&A with audience members ran long. Being a good sport, Scott stayed until every last question was answered.”

– Dennis Shiao

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“The title of Scott’s presentation was completely misleading and that’s a good thing. For most audiences, the phrase ‘types of content’ denotes the different content assets: data sheets, white papers, infographics, news releases, etc. Currently, there are many content experts who talk about content strategy and content assets – talks that have become content cliché. Scott’s presentation, on the other hand, was about the different emotional triggers that content should elicit and evoke – a truly brilliant and novel approach.”

– Alok Vasudeva

YOUR INVESTMENT TO GAIN ACCESS TO MY WEBINAR RECORDING?

You only pay $99 to access the video recording that you will be able to watch on this site.

Along with your purchase, you will also receive these extras below.

EXTRAS

• An AUDIO recording of the webinar that you can listen to.
  (You listen to it online or download and listen to it later.)

Not only will you have access to the recording, but you can also…

• Allow anyone staff member from your business to access the recording.
  (Just please do not share it with any person who is outside of your business or who is not a staff member.  They need to pay for the recording. Otherwise, it’s stealing.)

LIMITED-TIME BONUS: A FREE COPY OF MY BOOK

LIMITED OFFER:
If you order my webinar recording “31 Types of Content We Crave” by January 11th at 12 am Mountain time, I will give you a free PDF copy of my book 51 Content Marketing Hacks ($9.99 value).

HOW THE VIDEO TRAINING, EXTRAS, AND BONUS WILL BE DELIVERED

After you you click the button below to order, you will be taken to the order page.

Once you fill out and submit the order form, you will be taken to a thank you page and then automatically be sent an email to the password-protected area to access everything.

(After you submit your order, you will have access to everything within 5 minutes or less.)

EVERYTHING YOU GET

Again, here’s everything you’ll get today…

WHAT YOU GET	VALUE
Audio recording of my training	$79
Anyone on your staff has access to the recording	$99 X number of staff
Free copy of my book	$.9.99
31 Types of Content We Crave Video recording	$99
TOTAL VALUE	$187.99 (if you don’t have staff)
YOUR INVESTMENT	$99
*FAIR WARNING*	I’ll be shutting down access to this training after 1/13 and not opening it up again until March.

CLICK THE BUTTON BELOW TO GET THE VIDEO RECORDING OF MY WEBINAR, THE EXTRAS, AND THE BONUS (MY BOOK) FOR ONLY $99.

TWO IMPORTANT REMINDERS

1. You won’t get my book for free if you order after January 11th at midnight.
2. January 13th is your last chance to get access to this training until later in March when I open access to my training again.

That means you want to get my book for free, your last chance is 1/11, and if you want to get access to my training before March, then you need to purchase by 1/13.

Don’t worry about purchasing from this site. You’ll be taken to a secure server.

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MY PERSONAL GUARANTEE

If for any reason you decide that the information you learn isn’t unique, immediately helpful for you in creating intriguing content to attract prospects and valuable in creating content that engages your customers, then please ask for a refund. I will gladly give you one. No questions asked.  (*You will have 60 days to claim this refund.)   

Contact Information

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