IMPORTANT: Do you know the Christmas TV specials that used to only come on once a year?

Well, you can think of my Christmas content marketing video below as one of those.

How Content Marketing Gave Birth to Rudolph the Red-Nosed Reindeer

The video you’re about to see contains the little-known story of how a content marketing assignment led to the most famous reindeer of all.

In other words, you’re about to discover a Christmas content marketing lesson. In the video, you’ll discover:

• Montgomery Ward’s use of content marketing at Christmas
• How the story of Rudolph came to be
• The tragedy that almost ended it all
• The surprising success of Rudolph the Red-Nosed Reindeer
• The offer he had to refuse
• The big risk and the big payoff
• The rejected song that became a hit

Learn How to Create Engaging Content in 2023

Content was once a rare thing, but now it has become a commodity.

You can’t just post any-old, average content anymore and expect to see results.

But that DOESN’T mean that content marketing and content creation are a waste of time. 

In fact, I would say it’s needed more than ever.

The good news is that even though content is now a commodity, unique content is in demand more than ever.  

I’d say that if you’re going to create content, then it has to be original. 

It has to stand out.  

Otherwise, it’s a waste of time. But IF your content is engaging and original, then you will stand out from the pack and you will build a valuable audience made up of prospects and customers. 

You’ll go from chasing prospects to attracting them to you, your business, or your organization. 

How do I create engaging and original content?

That’s what my “31 Types of Content We Crave” training is all about.

If you’ve enjoyed my Christmas content marketing lessons and want to know how to create more unique and engaging content, then don’t miss the special offer to access to my “31 Types of Content We Crave” training at a special price.

Click the button below to learn more.

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You’ll not only learn other Christmas content marketing lessons, but you’ll also learn lessons on how to create engaging content through my behind-the-scenes videos.

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