In my current series of articles on the 9th marketing fundamental you need to succeed this year (aka backend marketing), I’ve been trying to show you the importance of backend marketing.
The reason that every business should focus on their backend marketing is because the real money is made on the backend.
As marketer Todd Brown says, the aim of front end marketing is to generate a new customer. The goal of the back end marketing is to generate profit.
So today I wanted to give you a list of some back end marketing offers that any business or company can use in their back end marketing campaigns.
All they need to do is apply some creativity to any of them.
1. MORE OF THE SAME
Offer your customers more of what they already purchased.
If they purchased one product you offer them more of the same type of product. If they purchase one service, then you offer them another one of the same type of service.
These types of offers are usually made for products that are consumables. In other words, products or services that people regularly repurchase.
They’re one of the easiest and most successful backend marketing offers you can make. Because if a prospect has purchased a certain product or service from you, they’ll probably purchase the same product or service again.
2. SAME BUT DIFFERENT FORMAT
For this marketing backend offer, you would offer your customer more of the same thing but in a different format.
If they purchased a book, you could offer them an audiobook. If they purchased an audiobook then you could offer them a video course.
These types of offers are usually made for content-based products. But with some creativity. they can be used for other types of products or services.
If they purchased your Saas product, you could offer a course on how to accomplish a goal or offer them a conference as a backend offer. This is what Salesforce does by offering their annual event Dreamforce.
3. SAME BUT DIFFERENT SIZE OR AMOUNT
For this marketing backend offer, you offer them more of the same thing by offering different sizes or amounts of the same product they already purchased.
If they purchased a 60″ TV for their living room, you can offer them a 39″ TV for their bedroom.
If a customer purchased your SaaS product, you could sell them a team or enterprise version of your product.
If someone bought one dinner at your restaurant, you could offer them a gift card for dinner for two. An online tutoring company could offer tutoring books on certain subjects (tutoring in a different format).
4. DIFFERENT BUT RELATED PRODUCTS OR SERVICES
Offer your customers different products or services than the ones that they’ve already purchased from you.
But make sure that they have some sort of connection to the purchases they’ve already made. In other words, you can think of these as accessories.
For example, if you own a hardware store and someone has purchased paint, you could offer them paintbrushes. It’s not more of the same product (more paint). But it’s a product that ties into the original purchase.
A web design business could offer web hosting services or even social media marketing services that promote their businesses or their websites via social media.
5. DIFFERENT BUT UNRELATED PRODUCTS OR SERVICES
Offer your customers completely different products or services than the ones that they’ve already purchased from you.
But with this marketing backend offer, the products or services don’t have to be directly related to the exact purchases they’ve already made.
If someone purchased paint from your hardware store, you could offer them a home decorating service.
If a hair salon could offer manicures or facials. A web hosting company could offer group coaching or mastermind groups.
6. SUBSCRIPTIONS
This is where you offer your customer your product or service on a subscription basis. This could be monthly or yearly.
Why would your business or company want to do this? As marketing legend Dan Kennedy says, it gives you the ability to create reoccurring income versus episodic event income.
Dry cleaners can do this. Grocery stores/supermarkets can do this.
The fact is that any business or company can do this, even ones that think they can’t. If you don’t believe me, just remember that even Taco Bell is getting into the subscription game.
You’ll Only See Results If You Apply These to Your Business
If your business or company currently doesn’t offer any backend marketing offers, I’d encourage you to begin offering the easiest and most effective of these backend offers: begin offering your customers more of the same or what they’ve already purchased.
If your business or company already uses backend marketing offers, then I’d encourage you to look at my list and see if you can add any of other these backend marketing offers to your sales funnel.
But do something. The only way this list is going to make any difference in your business or company is if you apply them.
Previous Articles on the 9th Marketing Fundamental
That’s all I’m going to share on the this 9th marketing fundamental.
If you haven’t read my previous articles on the 9th marketing fundamental, I’d encourage you to do that. You can click any of the links below to do that right now. (All links open in a new window.)
- The 9th Marketing Fundamental You Need to Succeed in 2022
- Why You Need Backend Marketing to Stay in Business
- This is the Best Time to Make a Backend Offer
- Brian Tracy: How to Approach Each Customer (Marketing Quote)
Stay Tuned for The 10th Marketing Fundamental
My next series of articles will be focusing on what I call the 10th marketing fundamental. It’s the next thing you will need if you want your business or company to succeed this year.
Stay tuned. You won’t want to miss it.
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