My article today will be short, sweet, and to the point. Because I only have one goal.
I want to show you that upselling isn’t just good for companies and businesses.
It’s actually good for customers too. I’ll show you what I mean in just a second.
But before you read any further, I need you to not think like a marketer, business owner, or company.
I need you to read the rest of the article today as a customer. Ok?
If you’re in the right mindset, scroll down and continue reading.
REMINDER: My Definition of Upselling From My Last Article
What is Upselling? – I consider upselling to be when you encourage customers to purchase an additional or comparably high-end product or service they need or want, while they are in the process of purchasing a product or service from you.
From The Surprising Upsell Offer That Will Boost Your Revenue Today Using Tomorrow’s Sales
The Benefits of Upselling For the Customer
Let’s say that a strange law was passed.
It’s a law that said you could ONLY buy one item or service per store or website.
That means that if you wanted anything else, you’d have to go to another store/website to get the item.
That would also mean that you couldn’t get any benefits (saving time or bulk purchases) from purchasing more than one item/service from the same place.
Because of this law, companies, businesses, or websites can’t even let you know about an additional product or service that you will probably need or want with the purchase you’re making.
Now that you have that imaginary situation in your mind, I have some questions for you:
- How would you like it if you were only allowed to buy one item or service per store or website you visit?
- Would that situation allow the best use of your time and money?
- Would it even enable you, or would it limit you, from fully enjoying purchasing from people/places you like and trust the most?
- How happy would you be to continually to find out after the fact that you purchased something that needed another item to work or work best?
- How happy would you be find out afterward that there was a service that could help you with your purchase, but instead you had to figure it out on your own?
Let’s be real. You wouldn’t like this kind of law.
You’d complain about it to friends and family. Why?
You wouldn’t feel that being forced to go to multiple places to buy things is the greatest use of your time or money.
And, most of all, you wouldn’t be happy because you couldn’t spend all or most of your money only with the people, businesses, or companies that you like and trust.
But since that law doesn’t exist, you can buy more than one product or service from a company.
That means that businesses and companies can upsell you and offer you more of what you want and/or more of what they know would be helpful to you.
Best of all, since they’re allowed to sell you more than one thing, they can offer you a better deal as an incentive to encourage you to take the offer.
That ends up being good for you (you save some money and time) and it’s good for the business or company (they can make more profit per customer).
There have been many times when I walked away extremely happy with the deal I got from an upsell offer and was thankful that the company or business made that offer to me.
Of course, upselling is good for companies. There’s no denying that.
But let’s not forget that upselling is good for us as customers too.
As long as upselling is done in an honest and fair way, it’s good for business and it’s good and even enjoyable for consumers.
8 Powerful Ways to Ethically Increase Your Profit Per Customer
In my next article, I will prove that upselling can be enjoyable for customers by exposing a way that you’re being upsold to on a regular basis… and you don’t even realize it.
I’ll also reveal ways you as a business owner or company can ethically increase your profit per customer.
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