I am currently working on my next article that will reveal some of the key elements your content or copy must have if you want it to be effective.
In the meantime, here are four quotes from content marketing experts and copywriting legends that will inspire you to master the 7th marketing fundamental (aka the words you use)…
Text Version of Content Marketing Quote from Avinash Kaushik
“Content is anything that adds value to the reader’s life.”
– Avinash Kaushik
Text Version of Content Marketing Quote from Markus Sheridan
“Great content is the best sales tool in the world.”
-Marcus Sheridan
Text Version of Copywriting Quote from Eugene Schwartz
“Copy is not written. Copy is assembled.”
– Eugene Schwartz
Text Version of Copywriting Quote from Leo Burnett
“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
–Leo Burnett
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