Some Interesting Facts About Average Word Usage
Here are some facts about word usage that you might find interesting:
- Studies have shown that the average English native speaker knows about 20,000 words. (BellEnglish.com)
- 30,000 (words per day) x 365 (days in a year) = 10,950,000 words per year. (Latg.org)
- Vocabulary growth stops at middle age. (WordCounter.io)
- University-educated people know around 40,000 words. (BellEnglish.com)
- A child in first grade uses between 8,000-14,000 words. (Scholastic)
- When actually speaking and with everyday writing (emails, letters, notes, etc.), the amount of words the average person uses goes down to about 5,000 very common words that are used repeatedly. (BellEnglish.com)
- 300 to 600 words may be enough to travel, but at least 1,000 words are necessary for a conversation in another language. (MosaLingua.com)
Keep those facts in mind. Why?
Because the marketing fundamental I’m going to reveal to you today has something to do with word usage.
Keep reading and you’ll discover what I mean…
The 12 Marketing Fundamentals You Need to Succeed in 2021
Three months ago, on the first Monday in January, I began a series called “The 12 Marketing Fundamentals You Need to Succeed in 2021.“ Today, I’m going to reveal the 7th marketing fundamental you need to succeed this year.
If you haven’t read the other articles in this series, then you should read the next section. It will help you to understand the importance of the marketing fundamentals I’m sharing with you.
*Skip This If You’ve Read the Other Articles in This Series*
In my first article of the series, I laid an important foundation that I have continued to build on. In that article I said…
Based on some things I’ve been reading from the experts I follow, there are some interesting trends and predictions that are said to be coming our way in 2021.
These trends and predictions will be opportunities for people that know how to leverage them.
But I believe that the sweet spot in 2021 is the place where opportunity and the fundamentals meet.
You see, the people and companies that succeed the most are the ones that keep their eye out for opportunities and then take advantage of them by harnessing the fundamentals.
What fundamentals? The marketing fundamentals that have existed for at least 100 years and that will probably exist for at least another 100 years.
-Scott Aughtmon, The 12 Marketing Fundamentals You Need to Succeed in 2021.
Before I reveal what the 6th marketing fundamental is, let me remind you what we’ve covered over these last two months.
Because it’s important for you to have these in mind as you discover what the 6th marketing fundamental is.
Here are the first 6 of the marketing fundamentals you need to succeed this year…
The First 6 Marketing Fundamentals:
Here are the six marketing fundamentals that I’ve revealed so far are in this series:
- The first marketing fundamental is attention. Because without attention, there is no marketing.
- The second marketing fundamental is attraction. Without attraction, all the work you put into capturing their attention will be wasted.
- The third marketing fundamental is follow-up. Because two of the biggest mistakes many companies make are tied to follow-up. They don’t follow up at all. They don’t follow up enough.
- The fourth marketing fundamental is a unique selling proposition. Because if you’re ever going to get your prospects to choose your company, product, or service over your competition, then they have to know WHY and HOW your business is different and better than any of the other choices.
- The fifth marketing fundamental is your Who or what is commonly called your “target market.” Because if you don’t get this group of prospects right, then all of your marketing efforts will produce little results.
- The 6th marketing fundamental is your offer. If you don’t create a powerful offer, even the right “whos” won’t end up purchasing from you.
Now that you’re all caught up, you’re ready to discover the 7th marketing fundamental.
When I revealed the 5th marketing fundamental, I told you that there’s a secret that successful direct response marketers all know.
They know that the most important element in a successful direct response campaign is the list. It’s what I called your Who.
When I revealed the 6th marketing fundamental, I told you that there’s another secret that successful direct response marketers know.
They know that the second most important element is a successful direct response piece is the offer.
Well, today I’m going to reveal the third most important element of a successful response piece.
After the who and the offer, it’s the most important component to creating powerful copy or content. This component is what I am calling the 7th marketing fundamental.
What’s the 7th marketing fundamental? It’s the words you use.
5 Important Facts to Understand About the 7th Marketing Fundamental
Now, that you know what the 7th marketing fundamental is, let me clarify some important facts that you need to understand:
- Most marketers start with the words. That’s the wrong place to start. You must start with the right list, the right who, or the right audience. (They are all basically the same thing.)
- If you are creating content or copy that is meant to directly influence sales, the second thing you must do is come up with the most powerful offer that will appeal to the list/who/audience you’ve chosen.
- That is NOT to say that the copy/words/content that you choose to use are not that important. They are very important. But their importance doesn’t come into play until after you’ve chosen the right who and the right offer.
- After those things are chosen, there is nothing more important to creating powerful marketing than the words you use. The most important elements are not the images you use or the layout of your page. Even though those things are important, the words you use are more important.
- The words you use or don’t use will make all the difference between your company experiencing success or failure from the marketing you use in 2021.
That means your success in implementing the 7th marketing fundamental in 2021 comes down to how you answer these questions…
- Do you know the kinds of words, phrases, and sentences that will make your prospects actually enjoy reading your copy or your content?
- Do you know the kinds of words, phrases, and sentences that are the most effective to use to capture your prospect’s attention?
- Do you know the types of words, phrases, and sentences that are the most important in helping your prospects to overcome their hesitancy to act on your offer?
- Do you know the types of words, phrases, and sentences that will cause your copy or content to stand out from the sea of sameness?
In my upcoming articles, I’m going to reveal some of the elements that you can use to create powerful content and copy. Once you know these elements, you will enable you to answer “yes” to all of the questions above.
Stay tuned.
The First 6 Marketing Fundamentals You Need to Succeed in 2021 (INFOGRAPHIC)
Did you see my last article with the infographic of the first 6 marketing fundamentals?
If you haven’t, you can click the link above to read the full article. If you’ve already read it, I’ve included the infographic below again. Why?
Because I want to ask you to do me favor. Can you share it on your favorite social media platform and/or on your website?
When you do, you’ll not only be helping your followers and/or website visitors, you’ll be helping me to spread the word about this series I’m doing.
The First 6 Marketing Fundamentals You Need to Succeed in 2021 – Infographic
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