Famous Indy Race Car Driver’s Surprising Success Secret
It’s been said that race car driver Bill Vukovich, the man who won the Indianapolis 500 race back in 1953 and 1954, had something surprising to say about his “secret to success“.
When he was asked the secret of his success in the Indianapolis 500, Vukovich shocked people with his answer.
He said, “There’s no secret. You just press the accelerator to the floor and steer left.”
What Bill was basically saying was this: Success comes down to how you implement the fundamentals.
Bill’s Advice Applies to Business Success Too
As I’ve said, I believe that the sweet spot in 2021 is the place where opportunity and the fundamentals meet.
The people and companies that succeed the most are the ones that keep their eye out for opportunities and then take advantage of them by harnessing the fundamentals.
That means that the secret of the companies that will succeed in 2021 and beyond will come down to this:
- Understand the current opportunities
- Successfully apply the fundamentals to take advantage of these opportunities
In other words, the secret of the companies that will succeed in 2021 will be very similar to Bill’s advice: “There’s no secret. After you see the opportunities, seize those opportunities by successfully pushing the accelerator on those fundamentals.”
Why I Stopped Posting for a Few Weeks
Since the beginning of the year, I’ve been publishing a series of articles that reveal the 12 marketing fundamentals that will help you succeed in 2021.
But some of you might have noticed something. After posting the first six marketing fundamentals, I haven’t posted an article in a couple of weeks.
Why? Well, there are a few reasons:
- I was really busy at work.
- I went on vacation.
- And we had friends come to visit.
Anyway, I’ll be continuing my series and will be posting the final marketing fundamentals you need to succeed this year. Stay tuned.
In the meantime, you’ll find a list of the first 6 marketing fundamentals below.
The First 6 Marketing Fundamentals You Need to Succeed in 2021 – Infographic
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The First 6 Marketing Fundamentals You Need to Succeed in 2021 – Text Version
- The 1st marketing fundamental is attention. Without attention, there’s no marketing.
- The 2nd marketing fundamental is attraction. Without attraction, all the work capturing attention is wasted.
- The 3rd marketing fundamental is follow-up. Two of the biggest mistakes many companies make are tied to follow-up.
- The 4th marketing fundamental is a USP. You need this if you’re going to get your prospects to choose you over your competition.
- The 5th marketing fundamental is your “who.” Because if you don’t get this group right, all of your marketing efforts will produce little results.
- The 6th marketing fundamental is your offer. If you don’t create a powerful offer, even the right “whos” won’t end up purchasing from you.
Catch Up on What You Missed in This Series
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If you would like to learn more about any of the above fundamentals, then click here to choose any articles you’d like to read. (There are now 33 articles you can read in this series.)
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