When I first heard the average marketing conversion rates were between 1-3%, I couldn’t believe it. Those numbers seemed so low they’re almost depressing.
That was until I later came across a piece of information that helped me see why those low numbers are actually good.
Let me explain.
The Percentage of Your Market That’s Ready to Buy Today
In his book, Sticky Branding, Jeremy Miller states that only approximately 3% of your market is ready to buy at any given time, the rest is not.
In other words, only three out of every one hundred in your market is ready to buy right now, today. The rest are not.
When I heard that a light bulb went off.
If only 3 out of 100 people are ready to buy today, and you end up with a 1% conversion rate, that’s actually a 33.33% conversion rate, right?
Because you converted one of the three people who were actually ready to buy today. And if you end up getting a 3% conversion rate or higher? That’s incredible! You’re doing an amazing job.
It’s only when we have the false assumption that 100% of the people out there are ready to buy today that we think a 1-3% conversion rate is bad.
Do you see now why the average conversion rate is better news than you thought it was?
But when we hear this info, there’s another very important question that we should ask. It’s this…
How can we make it so we don’t have to fight with so many competitors for those 1-3%of people who are ready to buy today? I’m glad you asked! 🙂
What You Can Do Today to Make More Future Sales Tomorrow
We’ve already established the fact that only a small percentage of people in any market is ready to buy today.
That means that the majority of people are not ready to buy today. They might be ready tomorrow, or the next day, or next month, over even months from now. But they’re not ready today.
Now think about this…
What are most businesses and companies mainly focusing all of their marketing, time, and effort on? Yep. They are focused only on those who are ready to buy today.
If you want to make more sales from those 1-3%, and not have to compete so hard with your competition, there’s only one way to do that.
You need to begin focusing on the people who will be ready tomorrow – or someday in the future, and begin attracting them today.
If you knew the actual percentage of people who will buy what you’re offering from someone – not today, but in the near future – you’d be trying to come up with every way possible to begin attracting them today.
And what’s the best way to do that? You guessed it. Lead magnets.
That’s why lead magnets and lead generation is so important. It’s because it’s your way to secure your future, today.
Practicing What I Preach
At some point in the future, I will want to offer you something to purchase that will help solve the marketing problems that you or your company are having.
Or I will want to offer you an easier way to achieve the marketing goals that you and your company have.
I don’t have anything to offer you today. And, even if I did, you might not be ready to buy it, anyway.
But, I don’t want to just hope that you will remember me when you’re ready to buy.
I don’t want to rely on the slight chance that you come back when I begin offering the solutions, answers, and help you want.
Instead, I’d like to offer you a simple trade.
Want to Make a Trade?
You give me something valuable to you: your real email address (not your junk one).
And, I’ll give you something valuable in return. What will I give you?
Here are just some of the valuable things I’ll offer you in this trade:
- You can have access to classic marketing books that contain the forgotten or overlooked marketing fundamentals that’ll help to dominate in 2021 (one example is the classic book Scientific Advertising by Claude Hopkins).
- You can have access to my 5-star book, 51 Content Marketing Hacks. (It costs $9.99 on Amazon and I’ll be taking it out of our member’s resource area at the end of this month.)
- I’ll send you a member’s only email newsletter with info and insights that I don’t offer here to the public.
- This year, I also plan to create more exclusive content that’s only available to members.
- You will get a member’s discount on certain solutions and assistance that I offer for sale in the future.
Is that a deal?
I’m not asking for your money. I’m just asking for your email and your attention.
Then, after you begin to know, like, and trust me – and when you’re ready and I’m ready – you can see if you want to make a monetary trade with me at some later point.
If you’re interested, or would just like to learn more, then click the link under the DRCM Member’s Resource Area image below.
Stay Tuned
Stay tuned for my next article on the “unusual” lead magnet that another great tech company used to achieve success.
If you didn’t read my last article about how Facebook did this, you should…
Lead Magnets: The Fundamental Element Today’s Greatest Tech Companies Have Been Built On
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