Yesterday, in my first article in this series, I told you that:
- I believe the sweet spot in 2021 is the place where opportunity and the fundamentals meet.
- The people and companies that succeed the most are the ones that keep their eye out for opportunities and then take advantage of them by harnessing the fundamentals.
If you missed that article, you can read it here: The 12 Marketing Fundamentals You Need to Succeed in 2021.
Today, I’m going to reveal the first marketing fundamental that you will need to succeed in 2021.
The 1st Marketing Fundamental You Need to Succeed in 2021
The first marketing fundamental you need is attention. Why is attention the first marketing fundamental? Because without attention, there is no marketing.
In other words, you, your company, your business, your organization, or your non-profit will have a very hard time succeeding in 2021 without attention.
If we don’t capture people’s attention:
- We can never educate them.
- We can never build a relationship with them.
- We can never capture leads.
- We can never make offers to them.
- We can never gain customers, clients, patients, donors, etc.
It all starts with attention.
Don’t believe me?
Ok. What do you plan on focusing on this year?
- SEO?
- Online or offline ads?
- Your website?
- Your emails?
- Video?
- Social media?
It all starts with all attention! You can’t be effective at any of these things if you don’t first capture your prospect’s attention.
Getting Attention Will Matter More Than Ever in 2021
Getting attention has always been a needed and fundamental first step.
And, I don’t think I need to convince you of this fact, it will matter more than ever in 2021.
With the continual onslaught of new content online, new social media platforms, the battle of streaming services, etc., it’s not going to get any easier to get the attention of the people you’re trying to reach.
The Right Attention vs The Wrong Attention
This goes without being said. But it’s not just any old attention that’s going to matter in 2021.
The key is going to be capturing the right prospect’s attention. If you capture the wrong prospect’s attention, you’ll waste a lot of time and money in 2021.
In fact, the better you can become at getting the right peoples’ attention, the more effective your marketing will be, the less money and time you’ll waste, and the more success you will experience this year.
The Three Things You’re Going to Need to Do with Attention in Order to Succeed in 2021
When it comes to attention, you’re going to need to master three things things:
1. You’re going to have to capture their attention.
This is the first step when it comes to attention. And it’s the one step that most people think of when they think of the need for attention.
It’s definitely where you must start with attention, but it can’t be where you stop. Because if you do stop there, even capturing the attention of the right prospects won’t be beneficial to you or your prospects.
2. You’re going to need to keep their attention.
This is the second step you must take with attention. Once you first gain or capture attention, you then need to figure out how to keep that attention long enough to get your message across.
This is the step that will help all of the work you’re currently doing to produce more results, whether that’s leads or sales.
3. You must earn the right to their future attention.
This third step is the step that only a small minority of people, companies, and organizations take. But it’s the step you will want to take because it will determine how easy it will be for you to capture attention in the future.
This will help your prospects to get to know, like, and trust you. If they don’t know, like, and trust you, they’ll never take any further steps along with you.
They’ll never raise their hands and ask for more info. They’ll never sign-up for trials. They’ll never share your content or your company with their friends and followers.
And they’ll definitely never buy from you.
We’re Just Getting Started
With this article, I just wanted to get you started thinking about attention. (I wanted to get your attention about attention. 🙂 )
In my upcoming articles, I’m going to look more closely at this topic of attention.
I’m going to share:
- Some ways to capture attention
- Some ways to keep attention
- Some ways you earn future attention
And that’s just the first marketing fundamental that you’ll need to harness to succeed in 2021. I still have 11 more fundamentals that I want to reveal to you.
My next article in this series will go live on Thursday, January 7th.
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P.S. I’ll be revealing additional information and insights for each of the 12 marketing fundamentals in our DRCM Member’s Resource Area.
It’s free to join…
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