“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”
– Jim Rohn
Did you catch what Jim Rohn said?
Success is the NATURAL consequence of consistently applying the basic fundamentals.
If you apply the fundamentals, success is a natural consequence.
Keep that in mind because this will be an important truth in just a few minutes.
Marketing Predictions for 2021 and Your Sweet Spot
Based on some things I’ve been reading from the experts I follow, there are some interesting trends and predictions that are said to be coming our way in 2021.
These trends and predictions will be opportunities for people that know how to leverage them.
But I believe that the sweet spot in 2021 is the place where opportunity and the fundamentals meet.
You see, the people and companies that succeed the most are the ones that keep their eye out for opportunities and then take advantage of them by harnessing the fundamentals.
What fundamentals? The marketing fundamentals that have existed for at least 100 years and that will probably exist for at least another 100 years.
You might think this can’t possibly be true.
It sounds too simplistic to think that the marketing fundamentals really matter in 2021.
Oh really? Think about this…
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The Fundamentals That Are All Around Us
The fundamentals are the key to success in many different areas of life.
They’ve mattered in the past and they’ll still matter in 2021.
Let me give you some quick examples.
The Army
What do they call the key training that every soldier goes through? Basic Training.
It presents the same key problems and their common solutions to each new recruit.
That means that even the complexity of warfare can be broken down into common problems and common solutions.
Understanding and mastering these common problems and common solutions (the fundamentals) provides the key to winning the battle.
But this isn’t just true about warfare.
Martial Arts
When I took martial arts, there were important things you had to learn at the beginning of your training.
What were these important things? The basics, the fundamentals!
We learned common attacks (problems) and common defenses (solutions).
But these important things weren’t just things you had to learn at the beginning of your training.
They were things we practiced at the beginning of every class.
The most complicated and cool looking moves were really just the fundamentals combined in a new way. (This isn’t just true about martial arts. It’s also true about marketing.)
Let me give you one more example.
Football
What does every football player learn and focus on regularly during their practices?
The basics! They learn the common offense and common defense plays.
The thing I want you to understand is that in just about every basic arena and field in life there are fundamentals.
And it’s when people harness these fundamentals to take advantage of the opportunities that they win, succeed, and conquer.
You might be thinking, “But what about the marketing fundamentals? Do they still apply and matter in 2021?”
The major companies that we all admire sure seem to think so.
The Major Tech and Entertainment Companies and the Intersection of Opportunities and Fundamentals
You might not have realized it but Facebook, LinkedIn, Spotify, Disney+, and many others have harnessed these marketing fundamentals to take advantage of opportunities and ultimately succeed.
That’s why when others will be sharing about the new opportunities in 2021, I’ll be sharing with you about the 12 marketing fundamentals that you should harness, so you can seize the opportunities coming your way in 2021.
I’ll be sharing the first 2-3 marketing fundamentals with you this week.
I’ll reveal the first one in tomorrow’s article.
P.S. I’ll be revealing additional information and insights for each of the 12 marketing fundamentals in our DRCM Member’s Resource Area.
It’s free to join…
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