This week’s series started out with some valuable content marketing lessons that you can learn from Charles Dickens.
That lead to a series of articles on the most important, powerful, and reliable traffic building strategy that exists: borrowing an audience.
Today, I want to point out one thing about this traffic building strategy that you might not have considered.
If you want to increase your website traffic, you should be sharing your audience, too. I’ll explain more of what I mean below.
Catch Up on This Series Focused on Traffic Building
First, if you’ve missed any of my previous posts, you can see them here:
(*All links will open in a new window.)
- How Charles Dickens Became the Accidental Content Marketer for Christmas
- Want To Drive More Traffic to Your Content? Who Has the Audience You’re Wanting to Reach?
- The False Belief Keeping You From Driving More Traffic to Your Content
- The Method I Used to Increase My Traffic and Audience
If You Want to Increase Your Traffic, You Should Share Your Audience
Look, the other websites who let you borrow their audience aren’t stupid.
They’re really smart. Why?
Because they realize that exposing their audience to other content creators won’t cause them to lose that audience. It will actually cause them to grow their audience.
You see, when each expert creates content for them, they each share and promote what they created with their audience – on social media, with friends, colleagues, etc.
They don’t just do that, though.
Some of them might email their lists a link to the content. And some might even link to the content from their own site (like I did in my last article).
Are you starting to see why sharing your audience is such a great strategy? Think about the kind of impact this can have on a site:
- Multiple people social sharing your site on social media
- Multiple people emailing their lists about your website
- Multiple people linking back to your site
- Etc.
Imagine if just a small portion of their social media followers, email subscribers, and audience like the content enough to share it with their followers, email their lists, and link back to it?
Imagine how that will increase your traffic, and even your search ranking, when multiple experts are doing that every time you let them borrow your audience?
Is there anyone reading this who wouldn’t like that kind of ripple effect to happen for their, or their company’s, website?
You don’t have to just wish or hope that would happen.
All you have to do is decide to let others borrow your audience.
In fact, I would call this the SECOND most important, powerful, and reliable traffic building strategy that exists.
Interested in Attending a Webinar on These Strategies?
If enough of you are interested in learning more about these two powerful traffic building strategies, I’d be willing to put on a low-cost webinar ($47) in the new year focused just on these strategies.
If you’re interested, then let me know.
You can contact me here or reach out to me on social media. When you contact me, you can let me know topics you like me to cover and I can also share more details. (*I will take every suggestion that is made and consider adding it to what I cover in my webinar.)
For Now, Grab a Free Copy of “Traffic Borrowing Checklist”
In the meantime, I’ve put together a Traffic Borrowing Checklist that you can have access to at no cost.
It lists the steps that you or your company should take to discover websites that will let you borrow their audience, what to do when your content appears on other sites, and more.
This checklist, along with $38.25 in resources and exclusive DRCM content, are available in our free Member’s Resource Area.
Stay Tuned
Next week, I’m going to begin sharing some Christmas content marketing lessons that you can use now or in the new year.
Until then, take a minute to become a free member below. You can learn more about it here.
Get Emailed Whenever a New Article Goes Live
Did you enjoy this article? Then don’t miss when the next one goes live.
Sign-up below and you will be emailed whenever a new article is posted.
(That means that you will usually be emailed multiple times a week.)
