Many companies fail to drive more traffic to their content because of a simple false belief that they have.

I’ll explain what it is in just a second. But first, let me test you to see how good you are at recognizing false beliefs.

Which one of these two statements is true?

1. Marie Antionette said, “Let them eat cake.”
2. An ostrich buries its head in the sand.

Believe it or not, but the correct answer is that neither of them are true.

1. Antionette did not actually say, “Let them eat cake.” The phrase was credited to her by people who were in opposition to Louis XVI. The reality is that this statement had been used by other important figures long before her.
2. An ostrich doesn’t really bury its head in the sand. It just looks that way. It can appear that way when it lowers its head in fear, or feeds itself, or when it covers its eggs for protection.

Do you see how easy it is to believe the wrong thing?

In the case of these two statements, believing either of these incorrect statements isn’t going to ruin your life.

But when it comes to getting more traffic to your website, there is a false belief that is keeping many companies from harnessing a very powerful traffic building strategy.

The False Belief That’s Limiting Your Traffic

This is the false belief: no one is going to want to share their audience with us.
Today, I want to show you how false that belief really is.

In my last post, I told you about the most important, powerful, and reliable traffic building strategy that exists. One that the top content marketers and top content marketing companies use.

It’s the strategy of borrowing an audience instead of trying to create one completely on your own.

In case you missed my previous post here it is: Want To Drive More Traffic to Your Content? Who Has the Audience You’re Wanting to Reach?

You see, the thing that stops so many companies from implementing this strategy, which in turn causes them to miss out on a lot of traffic to their site, is this simple thought…

Why would anyone let me borrow their traffic?

Why Would Someone Let You Borrow Their Audience?

There’s a simple reason why someone would let you borrow their audience.

It’s because every content creator has a never-ending need for more and more content. That’s why they are looking for people to create it for them.

That’s why they would let you borrow their audience.

If you can come up with a way to help them with this problem, and at the same time satisfy their audience, they’ll gladly let you create content for them. Not just once, but over and over again.

You just need to make sure that when you create content for their audience that you do two things:

• You need to create great content that their audience needs and wants.
• You need to make sure that you don’t try to overly promote your own company, product, or service.

If you do those two things, then they will let you borrow their audience.
Who are these mythical people, websites, and organizations who will share their audience (aka traffic with you?

They’re actually everywhere.

Where to Find the Audiences (aka Traffic) That You Can Borrow

You might not believe this, but there are so many different types of audiences that you can borrow from. You’re really only limited by your imagination.

Let me give you a list of some of the places where you can go looking for audiences to borrow:

• Blogs
• Websites
• Podcasts
• YouTube channels
• Local or online magazines
• Local newspapers
• Local radio
• Local TV
• Even local associations and clubs (speaking is a form of content)
• And the list goes on…

Hopefully, this list gets your creative juices flowing and inspires you to think of even more places.

Now that your false belief has been corrected, there’s only one thing keeping you from beginning to capture and drive more traffic to your content.

Action. You just need to go out and approach some of these potential traffic sources and see if they’d be interested in letting you or your company create content for them.

Stay Tuned

In my next post, I’ll share an example or two of how I’ve successfully implemented this strategy in the past and how it increased my audience.

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