“Listen to the mustn’ts, child. Listen to the don’ts. Listen to the shouldn’ts, the impossibles, the won’ts. Listen to the never haves, then listen close to me… Anything can happen, child. Anything can be.”
― Shel Silverstein
- Have you been wondering about what kinds of content you should or shouldn’t create during the Coronavirus?
- Or have you ever wondered if you should be creating any content at all?
Well, my latest post ContentMarketingInstitute.com answers those questions and more. You can read it here: 5 Content Lessons From John Krasinski’s Some Good News
After you read it, I think you’re going to be more excited about your purpose as a content creator or content marketer.
Because the answer about the types of content you should create during this time won’t just give you content marketing ideas, it will give you inspiration.
Your Mission: Become the Voice of Hope for Your Audience
What you’ll learn in my post on ContentMarketingInstitute.com is that you don’t need to worry about if you should be creating content during this time.
Yes, you should be. You no longer need to worry about what type of content to create.
If the content you want to create will give your audience hope about the present and their future, then you should publish it with confidence.
Not only does my post about John’s SGN story reveal the type of content to create in a Coronavirus world, but there are also several things you’ll learn about how to create this type of content.
But there’s something that I didn’t mention in that post, that I want to share exclusively with all of you here…
The Need for Hope During Difficult Times Isn’t New
In case you think that John just got lucky with this message of hope during this unique time, you’re wrong. This desire for a message of hope during a difficult time isn’t new.
The fact is that through SGN John stumbled upon a universal need and truth that has been true long before any of us were around. Let me give you two examples:
- During World War I, after a British battalion stationed in the front line at Ypres, Belgium, came across a printing press abandoned by a Belgian, they decided to print a satirical newspaper for the troops called The Wipers Times. It became a source of hope and humor for the troops. (You can see a great movie about this on Amazon.)
- During World War II, USO overseas shows began with a tour of the Caribbean. According to Wikipedia, “Within five months 36 overseas units had been sent within the Americas, the United Kingdom, and Australia, and during 1942 1,000 performed as part of 70 units.” As most of you know, the USO shows also became a source of hope and humor for these troops too.
You see? This means that this lesson isn’t just important for this strange season of life.
It’s a strategy that you should keep in your playbook for now, after this pandemic, and for the next time the economy or world is thrown into chaos.
The Skill You Can Use Now and In the Future
That means that if you can learn to master the skill of creating content that’s full of hope, you’ll not only have an impact now but also in the future.
When times of difficulty and desperation come again — and they will — you’ll have the ability to not only inspire your prospects and customers, you’ll have the ability to change their lives and change your business.
If you haven’t checked it out yet, make sure to check out the lessons you can learn from John here: 5 Content Lessons From John Krasinski’s Some Good News.
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