10 More Types of Content We All Crave
January 20, 2023
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Imagine what it would be like to not just have people CONSUME your content but to CRAVE it. Well, if you use the info in
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Articles
6 Christmas Content Marketing Ideas and a Special, Limited Offer
December 21, 2022
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1. The Surprising Origin of ‘A Charlie Brown Christmas“ 2. The Secret Content Marketing History Behind Rudolph the Red-Nosed Reindeer (Video) 3. Did You Know
Santa’s Secret 3-Step Content Marketing Strategy
December 20, 2022
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I hope I don’t get in trouble with ol’ Chris Kringle, but it’s time to reveal the secret to his incredible fame. It’s the one
Did You Know the Santa Claus Story Came from Content Marketing Promoting the Union Army?
December 19, 2022
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As you probably know, content marketing isn’t just text-based content. Content marketing can be images, video, audio, and much more. Keep that in mind as
About Us: The “Direct Response Content Marketing” Manifesto
Why Some of You Won’t Like Me
Let me start by making two groups of people angry at me by stating something I really believe:
Effective content marketing needs direct response marketing.
Effective direct response marketing needs content marketing.
If that didn’t cause you to click away and leave, then let me explain why I believe this.
And in the process, I will show you how this understanding could make you a better marketer or help your company to see new results with your marketing.
But in order to do that, I need to tell you the story…
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Products
Solutions to help you improve yours marketing.
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If you want help applying direct response content marketing to your list, then I can help.
What Others Have Said About Scott...
“Scott has consistently been one of our top authors at the Content Marketing Institute.
“His posts are timely, fact-driven and almost always drive a high-level of discussion. Scott’s ’21 Types of Content We Crave’ infographic post on CMI was one of our most popular posts of the year!”
Joe Pulizzi
Author and Founder of ContentMarketingInstitute.com
“Scott Aughtmon is an amazing writer. He’s contributed truly creative and unique posts to Marketing Insider Group that have driven an incredible amount of traffic, engagement, and social shares.
“His posts have discussed one of the earliest examples of content marketing, and the secret ingredient to content marketing success. I can’t wait for his next submission.”
Michael Brenner
Author and Founder of MarketingInsiderGroup.com
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About Scott
Scott is the person who came up with this new form of marketing called “direct response content marketing.”
He’s the author of the book “51 Content Marketing Hacks,” which was nominated for Small Business Trends 2016 “Small Business Book Awards.”
He is a regular contributor to ContentMarketingInstitute.com. He is also the person behind the popular infographic “21 Types of Content We Crave.”
He is also a marketing instructor for UC Berkeley Extension (in Belmont, CA), a consultant, content creation specialist, and speaker.
He’s been studying effective marketing and business methods (both online and offline) since 1999.
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