The video you’re about to see contains the little-known story of how a content marketing assignment led to the most famous reindeer of all.
In the video below, you’ll discover:
- Montgomery Ward’s use of content marketing at Christmas
- How the story of Rudolph came to be
- The tragedy that almost ended it all
- The surprising success of Rudolph the Red-Nosed Reindeer
- The offer he had to refuse
- The big risk and the big payoff
- The rejected song that became a hit