The Story of the Unbelievable Treasure Unearthed in a Farmer’s Field
It was October 3, 2016, in Lincolnshire county in eastern England, when a man named Steve Ingram made a “monumental” discovery.
He took his metal detector out into one of the plowed fields of a farmer named Chris Sardeson and came across something that he and Chris never expected.
He uncovered 1,000 silver coins buried on the “front line” during the English Civil War.
(He later found fragments of the pot nearby, where the coins are believed to have originally been stored.)
When his discovery was made known, Adam Daubney, finds officer for the Portable Antiquities Scheme at Lincolnshire County Council, described it like this…
“This is a monumental find from the turbulent years of the English Civil War.
“The area between Grantham and Boston was a zone of intense conflict between the Parliamentarians and the Royalists in the early years of the war, so we can think of the Ewerby hoard as being from the ‘front-line.”
Then he went on to say…“The hoard tells us about the uncertainty and fear that must have been felt at the time, but quite why it was buried – and by whom – is impossible to say. It might have been buried by someone who went off to fight and never returned.”
– Adam Dubaney
Finds Officer for Portable Antiquities Scheme at Lincolnshire County Council
How Long Is It Going to Take for You or Your Business to Be Found?
Think about it for a second.
It took hundreds of years for those coins to be found because someone hid them in something that no one was looking for and hid them where no one was looking.
*You might not realize it, but this story reveals a very similar situation that many individuals and businesses are in.*
They have become buried under piles of digital information in the online fields known as the internet. (See: The Content Marketing Problem No One Wants to Talk About)
Let me explain…
Unless you or your business are well-known, then people aren’t online searching for you.
(And even if you and your business are well-known, you shouldn’t only rely on waiting for them to search for you.)
What ARE they searching for?
Information aka content.
That’s why content marketing is so important to any individual or company that wants to be found online.
Two Important Things That Happen When You Create Valuable Content
Because when you begin creating valuable content, two important things happen:
- Suddenly you and/or your business becomes shareable.
In other words, by creating content you give people a reason to share you and your business with others.
This happens when people share your content on social media.
And it happens when they begin to link to your content from their own content on their own websites. - It helps you and your business to be discovered and known in your market.
Because you’ve created valuable content, you have in a sense “attached” yourself or your business to that content.
So when people begin sharing it and linking to it – and when your prospects search for and discover your content – you and your business are also found.
It’d be like taking those 1,000 coins and putting them somewhere that everyone is searching and within something that everyone is looking for.
By simply doing that, you would have exponentially increased the chance that they’d be found.
It’s the same with you and your business
That’s why if you want you or your business to be known or found in your market, then content marketing is one of the most effective ways to do that.
You see, the cool thing about content marketing is that it doesn’t feel like marketing, not to you or to your prospects.
That means there’s less resistance from you as you create it and less resistance from them as they consume it.
P.S. If thought this article was valuable, would you mind sharing it and/or linking to it?
P.P.S. If you want to learn some powerful ways you can create content to gain exposure for yourself or your business, then you can sign-up below to read three chapters from my book, 51 Content Marketing Hacks, right now…
