I love this marketing quote from the old school marketer, Howard Gossage.
Why? Because it reveals an interesting clue about how to create more powerful marketing.
Copy and Paste Version
“I don’t know how to speak to everybody, only to somebody.”
– Howard Gossage
What Are You Going to Do About This?
The problem with most marketing is that it has been created with a group of people in mind, instead of a specific person in mind.
And when you create marketing targeting everyone, you won’t be able to influence anyone.
I want you to think about this quote when you’re creating your next piece of marketing. And I want you to answer this question:
– Who is the somebody that I’m trying to influence?
