This marketing quote from Seth Godin is great because it reveals the common mistake that many marketers make…
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“Don’t find customers for your product. Find products for your customers.”
– Seth Godin
What Are You Going to Do About This?
After thinking about the above quote for a while, really ask yourself these five questions:
– Who are the customers I am focusing on?
– What do they need?
– What do they want?
– What solutions are they looking for?
– How can I provide them with any (or all) of these things?