Content marketing is a powerful form of marketing that can really help you to sell more and gain more customers.

But if you think you can just post average content and see amazing ROI, then you’re fooling yourself.

Check out this infographic below from Domo to see why thinking this way today is so crazy.

Data Never Sleeps 6.0: How Much Data is Generated Every Minute?

In the early content marketing days, online content was a rare thing, but those days are long gone…

That’s what your content is competing against EVERY MINUTE of every day!
Believe it or not, but content has now become a commodity.

That means that you can’t just post any-old, average content and expect to see results. It’s not going to happen!

But don’t get me wrong.

FACT: Unique Content Is Still In Demand

That DOESN’T mean that content marketing and content creation are a waste of time. Effective content marketing and skilled content creation is needed more than ever.

The good news is that even though content is now a commodity, unique content is in demand more than ever.  

In fact, I’d say that if you’re going to create content, then…

• It has to be original.
• It has to stand out.  

Otherwise it’s a waste of time. 
But, if our content is engaging and original, then…

• You will stand out from the pack.
• You will build a valuable audience made up of  prospects and customers. 
• You’ll go from chasing prospects to attracting them to you, your business, or organization. 

The key is going to be figuring out how to answer this question: “How do I create engaging and original content?”

If you stick around and keep checking back on this site, you will learn the answer to that question.

Take Any (or All) of These Four Next Steps

In the mean time, here are four things you can do:

1. Download and print out my infographics “21 Types of Content We Crave” and “10 More Types of Content We All Crave” and keep them by your desk for inspiration.

(Other people have told me they’ve done this and that it’s been helpful for them.)

2. Become a free member of this website and begin consuming the member’s only resources.

Click here to see the current resources that you can have access to right now. (There are more to come!

3. Sign-up to get email updates whenever a new article goes live on this site.

Click here to easily and quickly sign-up by email right now.
(Usually once a day, on weekdays only.)

Grab a copy of my book 51 Content Marketing Hacks.

Click here to grab a copy on Amazon or on my website RecessionSolution.com. (It’s less than 10 bucks!)