What Is Direct Response Marketing?

So far, we’ve covered these basic concepts about content marketing:

• What is content marketing? (Click here.)
• Why is content marketing so important? (Click here.)

Today, I want to talk to you about what direct response marketing is.

But in order to do that, I need to first talk to you about what direct marketing is.

What is Direct Marketing?

If you want to really understand what direct marketing is and why it is so important, you first have to understand two important things:

1. Mass communication is communication reaching large numbers of people, usually over a long distance.
2. Mass marketing originated in the 1920s after the radio become popular. It was a means of businesses making a general, wide appeal to a large, diverse group of prospects. (This is what most advertising is focused on.)

How Is Direct Marketing Different from Advertising or Mass Marketing?

The difference with direct marketing is that you can communicate specific offers directly to a SPECIFIC group of people, INSTEAD OF general offers to the masses.

When direct marketing was created, it was designed to communicate through what was then the most personal channel known to exist: the U.S. Postal System.

(IMPORTANT: Stick with me. The reason I want you to understand this has nothing to do with you using mail to market.)

What Direct Marketing Enables You to Do

• Direct marketing enables you to develop a more personal connection with potential customers.
• And direct marketing enables you to get a direct, measurable response from these potential customers.

Do you see how different this compared to mass marketing?
Do you see how direct marketing is so much more powerful?

Now that you understand these things, I can finally explain what direct response marketing is…

What is Direct Response Marketing?

When I am talking about direct response marketing, I am talking about the principles that direct marketing is based on and that direct marketing relies on.

That’s because direct response marketing can not only be used for marketing by mail, it can also be used to market through MANY other channels.

In fact, you might not realize this, but email marketing, content marketing, social media marketing, etc. are all built off of the fundamental concepts and principles of direct response marketing.

Stay tuned for more as we tie all of these things together!