Content marketing is talked about a lot these days. But there are many people who don’t know what content marketing is.
So today, I thought I would help to answer this important question for you.
Why? Because if you don’t really understand what something is then there’s no way you’ll ever be able to effectively use it.
What is “Content Marketing”?
In order to explain to you what content marketing is, let me share three definitions of content marketing that I share in my book 51 Content Marketing Hacks.
Why three different definitions? Because they will give you three different ways to think about content marketing, which will give you a more complete understanding of it.
The first two definitions below are from ContentMarketingInstitute.com:
Content Marketing Definition #1
1. Formal Definition – Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Content Marketing Definition #2
Less Formal Definition – Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.
Content Marketing Definition #3
The third definition I share in my book is my own personal definition of content marketing…
My Personal Definition – Content marketing is the creation (or curation) of engaging content for the express purpose of gaining the attention and favor of a certain group, so that they will be persuaded to do business with an individual, business, or organization.
What’s Your Favorite Definition of Content Marketing?
I hope these are helpful to you.
If you have come across any other definition of content marketing that you really love or if you have your own definition that you’d like to share, then leave it in the comments!
