Yesterday, I told you about how I came up with my “21 Types of Content We Crave.”
Well today, I want to talk to you about my follow-up post and infographic that contained even more types of content we crave.
More Content We All Crave
Because of the popularity of my “21 Types of Content We Crave” post, ContentMarketingInstitute.com asked me if I wanted to do a follow-up post.
I said, “Sure!”
That new post went live on June 24, 2016. And 17 days later, it had already been:
- Tweeted 1127 times
- Shared on Linkedin 711 times
- Shared on Facebook 343 times
- And shared on Google+ 282 times
Let me be clear.
From the very beginning, I’ve never claimed that my “21 Types of Content We Crave” are the only types of content we crave.
The twenty-one that I mentioned in my original list are just the main types that I came up with back in 2012, as I pondered the types of content that I had observed have a huge impact on people.
But as I was putting together my follow-up post for CMI, I thought a lot about other types of content we all crave.
I began to really think again about the types of content that I’ve seen have a huge impact people. And I began to think about the types of content I might have left out.
After much thought, I’ve come up with ten more, powerful types of content we all crave. So here’s my new list of 10 more types of content we all love to consume.
The Kind of Content We Must Create to Influence, Inspire, and Move People to Action
You need to understand this about my original 21 types of content and these additional 10 types:
- This is the kind of content we never get tired of.
- This is the kind of content we always have time for.
- This is the kind of content we don’t forget.
- And this is the kind of content we want to share with others.
This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.
You don’t have to have each of these types in every piece of content you produce. Sometimes one type is enough. For longer forms of content, you might want to use multiple types of content and move from one to the other.
MY CHALLENGE TO YOU
Print out this list and put it somewhere you can see it regularly to help you develop irresistible content as part of your content strategy.
Regularly pick one or more items from this list and ask yourself one of these questions:
- Does the content I am writing meet this criteria?
- What can I do to make the content I’m creating fall under this category?
*Do you have any more types of content that you’d add to this list? Post them in the comments.
Share This Post and My Previous One with Others
Can you do me, yourself, and others a favor?
Please pass this post and my last one on to your friends, colleagues, and followers if you found it helpful.
**You are also welcome to post it on your blog or site.
(A link back would be appreciated.)
What Another Person Said About the Training I Later Created
Like I said yesterday, I later created a paid webinar that revealed the little-known way that people could tap into the types of content we crave in order to create more engaging content.
I then talk that same information to a group of B2B content marketers.
The people who attended the webinar (and later my live teaching of it) really loved it.
Here’s what another person said after attending this same training:
“The title of Scott’s presentation, ‘21 Types of Content We Crave,’ was completely misleading, and that’s a good thing. For most audiences, the phrase ‘types of content’ denotes the different content assets: data sheets, white papers, infographics, news releases, etc. Currently, there are many content experts who talk about content strategy and content assets – talks that have become content cliché. Scott’s presentation, on the other hand, was about the different emotional triggersthat content should elicit and evoke – a truly brilliant and novel approach.”
– Alok Vasudeva, The Marketer’s Continuum
Watch the First 12 minutes of “31 Types of Content We Crave for FREE
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