I love this quote from Bill Bernbach because it counteracts the myth in the mind of the public (and in some ignorant marketers’ minds) that advertising is based on deception and manipulation.
Effective marketing is NOT based on lies and deceit. Listen to how Bill says it…
Who Was Bill Bernbach?
William “Bill” Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach.
Copy and Paste Version of This Quote
If you’d like to copy and paste this quote, then here you go…
““The most powerful element in advertising is the truth.”
– Bill Bernbach
What Are You Going to Do About This?
After thinking about the above quote for a while, take a look at your content marketing or direct response marketing and then really ask yourself:
What is the most powerful truth I can reveal in the copy or content I am creating? How I can I show our prospects or customers why this truth is so important in their lives?
