The greatest marketing, whether it’s content marketing or direct response marketing, always starts with a powerful “big idea.”
In the video below, advertising legend, David Ogilvy, reveals information that was originally created to be seen only within his agency.
And the main focus on this short video is simply: ways to come up with a big idea for your marketing.
In this video, Ogilvy reveals:
- Big ideas are what advertising is all about
- Start by doing your homework
- Why we can’t be a bore and influence people to buy
- That we should study the precedence and discover how to create something better
- Decide what benefit you should offer people
- Boil down your strategy to one important, unique, and simple promise
- Why you must test and what to test
- And more
David Ogilvy – Big Ideas (VIDEO)
The video below is courtesy of The Stan Richards School of Advertising & Public Relations at the University of Texas at Austin.
Video Description:
David Ogilvy, in a 1981 film “The View From Touffou,” concisely shares some of his views on developing ideas that produce great advertising campaigns. The film, which was produced for internal use within his agency, provides some timeless suggestions for producing big ideas that drive brand success.
