I love this quote from management guru, Peter Drucker, below.
It reminds me a lot of what I just talked about in our member’s only email newsletters “Synergy” that I sent out this morning.
It also goes really well with the ideas I shared in my article The Secret to Getting People to Buy (Buried in a Book Written by an Advertising Legend in 1927).
After writing about a similar idea in the above-mentioned post, writing that article in “Synergy,” and thinking about this quote, I’ve come to believe this more than ever before…
The marketers and companies who know and understand their customers the best will be able to create to most powerful and effective marketing and have the greatest success in their markets.
Copy and Paste Version of This Quote
If you’d like to copy and paste this quote, then here you go…
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
– Peter Drucker
What Are You Going to Do About This?
After thinking about the above quote for a while, take a look at your content marketing or direct response marketing and then really ask yourself:
- How well do I know and understand our customers?
- What are some ways that I can begin to know and understand them even more?
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